Profound Becomes Official Anthropic Connector with New MCP Capabilities
ditzikow · x · 2026-07-21
Marketing analytics platform Profound is now an official Anthropic connector. Via the MCP protocol, users can surface Profound analytics directly within their Claude conversation.
New capabilities include:
- Generating prompts via Claude and adding them to existing prompt sets
- Designing, building, and running Profound Agents without leaving Claude
- Ideating on marketing automations using the MCP directly in Claude
This integration uses Claude as an orchestrator and Profound Agents as marketing specialists built on brand context, creating a mixture-of-experts system.
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