Kimi's Aggressive Ad Spend in China
huangyun_122 · x · 2026-07-17
Kimi's domestic advertising spend is considered highly aggressive, with one poster noting that "almost all creators with over 10k followers have received sponsorship deals."
This reflects a common go-to-market strategy for AI products in China: rapidly boosting brand visibility and share of voice through massive influencer collaborations and ad placements.
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