AI SEO Study: 'X vs Y' Pages Drive Most AI Search Traffic

5le · x · 2026-07-15

Brian Dean shares an AI SEO study by Siege Media analyzing 116 B2B websites. It finds that 'X vs Y' comparison pages are the strongest predictor of AI search traffic (from ChatGPT, Claude, Gemini), while 'best X software' list pages perform worst. LLMs tend to cite dedicated comparison pages when answering comparative queries, while 'best' list pages face intense competition.

Related event: Study Reveals Top SEO Strategies for B2B AI Search Traffic(2 posts)→

Original post →

More from Apps

Apps channel →