SEO Strategies for B2B Sites to Earn AI Search Traffic

elsleightholm · x · 2026-07-15

An analysis of 116 B2B websites reveals key strategies for earning AI search traffic from ChatGPT, Claude, and Gemini. Key finding: 'X vs Y' comparison pages are the strongest predictor of AI search traffic. They align perfectly with the logic of user queries to LLMs (e.g., 'Tool A vs Tool B') and quality comparison content is scarce. 'Best X software' list pages perform worst. These traditional SEO pages face fierce competition from large review platforms like G2 and Capterra in the AI search era.

Related event: Study Reveals Top SEO Strategies for B2B AI Search Traffic(2 posts)→

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