AI is Disrupting the Traditional Consulting Industry
DavidLinthicum · x · 2026-07-13
The author argues that large consulting firms like Deloitte, PwC, EY, KPMG, and Accenture are being disrupted by the AI era. Their downgraded forecasts, layoffs, and profit pressures stem from the failure of the traditional "bums-on-seats + billable hours" model.
The core insight is that AI is automating the analysis, reporting, and data work that traditionally supported junior consultant teams. Clients are also no longer accepting "transformation services" that deliver nothing but PowerPoints without concrete results. To survive, consulting firms must pivot to outcome-based pricing, genuinely use AI to boost efficiency, and focus deeply on a few areas they truly excel at.
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