Liability Challenges in Agentic Commerce
schwentker · x · 2026-07-12
Mastercard's Craig Gilbert, when discussing agentic commerce, mapped traditional fraud issues into a "fraud matrix" — when agents, merchants, and bad actors at different roles appear in a transaction chain, the allocation of liability and risk becomes more complex. A reply referenced Experian's Kathleen Peters' question: if an agent transaction goes wrong and the parties are uncertain who is responsible, who should the average consumer approach to "make things right"? Currently, the liability attribution for agent transactions remains unclear.
Related event: Agentic Commerce Faces Trust and Liability Challenges(4 posts)→
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