Building a 12-Agent Marketing Team
ankitexp · reddit · 2026-07-11
The author shares how they built a multi-agent marketing workflow using Hyperagent (an agent building platform by Airtable). It features a coordinating Growth Orchestrator that delegates to specialized agents for LinkedIn, X, Reddit, email, SEO, community, analytics, and visual QA. Across two products, the system has scaled to 12+ named agents, each with specific skills and running costs.
A key highlight is a mandatory QA gate: any post, image, or carousel must pass brand/visual checks and an "AI-humanizer" flow, which significantly reduced final manual review time. The entire process is configured purely via natural language—no code or API keys required. To date, it has consumed about 2.03B tokens, costing $1,550.07 / $20,100 credits.
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