Google November Core Update Triggers Major SERP Volatility

Google's November core update has caused significant ranking volatility, with SE Ranking's tracker showing an overall SERP volatility index of about 51.4%-52.3%. Finance and commercial queries were hit hardest, and even keywords without AI Overviews saw volatility around 51.4%.

2026-11-15 ~ 2026-11-16 · 2 related posts

• Google Nov Core Update: Finance Queries Hit Hardest, Non-AIO Keywords More Volatile at 51.4% — gaganghotra_ · 2026-11-15
• Google November 2026 core update drives elevated SERP volatility, finance hit hardest — gaganghotra_ · 2026-11-16