Google Nov Core Update: Finance Queries Hit Hardest, Non-AIO Keywords More Volatile at 51.4%
gaganghotra_ · x · 2026-11-15
Mordy Oberstein tracks the November 2026 Google Core Update daily via SE Ranking's SERP Volatility Tracker (10,000 keywords, 20 niches, US desktop): commercial finance queries are getting hit hardest, notably when no AI Overview is shown.
- Overall volatility score 52.3 (elevated): 51.4% for keywords without an AIO vs 49.6% with one;
- Most volatile niche: Food & Beverage (55.7); least: Self-Care (48.5);
- Long-tail keywords (53.5) reshuffle more than short-tail (48.7); keywords with 1K+ monthly searches moved just 44.9, while low-volume terms saw the most churn.
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