Multiple Studies Find AI Search Delivers Almost No Traffic

Independent studies released this week by Kevin Indig, Marie Haynes and SEO Works agree that AI search drives almost no referral traffic—only about 0.6% of Google's—though the authors themselves don't fully endorse the conclusion.

2026-10-23 ~ 2026-10-23 · 2 related posts

• Three new studies: AI search sends only ~0.6% of Google's traffic — GEO may not pay off — gaganghotra_ · 2026-10-23
• Four SEO studies agree AI search sends no traffic — but is attribution the wrong yardstick? — VeryWellVersed · 2026-10-23