BFL and fal launch FLUX 3 Max: 10-second video in 12 seconds with 75% launch discount

Black Forest Labs (BFL) and fal have jointly released FLUX 3 Max, a post-trained video generation model focused on speed and cost efficiency. According to the official announcement, the model can generate a 10-second 720/768p video in roughly 12 seconds, making it 22x faster than Seedance 2.5 at comparable quality—the fastest in its class; third-party independent benchmarks show it tied for first in image-to-video quality. The model is now live on the fal platform with a limited-time 75% discount.

Confirmed

• FLUX 3 Max was released by BFL, with fal contributing to adaptation and optimization; it is positioned as a post-trained video generation model optimized for speed
• Performance figures: 10-second 720/768p video generated in 12 seconds; officially claimed to be 22x faster than Seedance 2.5 at comparable quality
• Tied for first on the image-to-video leaderboard of a third-party independent benchmark
• The fal platform offers three modes: text-to-video, image-to-video, and Keyframes
• Limited-time discount: BFL states 75% off for the next two weeks, while fal says the 75% price cut lasts three weeks (the timeframes differ slightly; refer to the official pages)
• Customized enterprise solutions are available by contacting the team

Why it matters

• Officially positioned as the "highest-quality, fastest, and cheapest" video generation model—if the numbers hold, it would significantly lower the time and cost barrier for high-quality video generation
• Launching with a steep discount signals direct participation in the ongoing price and speed competition in the video generation model market

2026-10-20 ~ 2026-10-20 · 15 related posts

• fal and BFL launch FLUX 3 Max: tied #1 in image-to-video quality, ~12s generation, 75% off — gorkem · 2026-10-20
• [source] BFL Launches FLUX 3 Max: 10-Second Video in 12 Seconds, 22x Faster Than Seedance 2.5 — bfl_ai · 2026-10-20
• Black Forest Labs Launches FLUX 3 Max: 10-Second Videos in 12s, 22x Faster Than Seedance 2.5 — bfl_ai · 2026-10-20
• [source] FLUX 3 Max Gets 75% Discount for Two Weeks, Pitched as Fastest Cheapest Frontier Video Model — bfl_ai · 2026-10-20
• FLUX 3 MAX now testable on fal with keyframes, text-to-video and image-to-video — testingcatalog · 2026-10-20
• fal and BFL launch FLUX 3 Max: 10-second video generation, 22x faster than Seedance 2.5 — robrombach · 2026-10-20
• [source] FLUX 3 Max by fal ranks #2 on video I2V, tops all models in Physics — ArtificialAnlys · 2026-10-20
• FLUX 3 Max text-to-video model goes live on fal with stronger prompt adherence — azed_ai · 2026-10-20
• FLUX 3 Max launches: 10-second video in 12 seconds, 22x faster than Seedance 2.5 — gorkem · 2026-10-20
• fal releases Flux 3 Max: 1139 Elo for image-to-video, 22x faster — umesh_ai · 2026-10-20

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