Agentic commerce is still early: merchants should nail UCP and product-page SEO first
gaganghotra_ · x · 2026-11-16
The author argues agentic commerce may become big eventually, but not anytime soon. For now, merchants should make sure things like the Universal Commerce Protocol (UCP) are set up properly, while continuing to focus on standard SEO, product-page CRO, and product feed optimization in Google Merchant Center.
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