GTA VI isn't out yet, but an AI Lucia lookalike already made £30k in a month
HeyToha · x · 2026-11-16
GTA VI hasn't even launched, but one entrepreneur is already cashing in: a 26-year-old from south London, James, created an AI virtual influencer Adriana Vega who closely resembles the game's female protagonist Lucia Camino, amassing 20,000 Instagram followers.
After eagle-eyed fans spotted the resemblance, Adriana Vega raked in more than £30,000 in a single month on Fanvue, the AI-powered direct-to-fan monetisation platform. While GTA fans publicly slammed the doppelganger on Reddit, X and Instagram, James says he "doesn't care" — thousands of DMs requesting exclusive content keep arriving privately.
The case shows a new AI creator economy playbook: fictional character + AI-generated persona + subscription platform, monetizing a hyped IP before the game even hits shelves.
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