Theaters hedge box office risk on Kalshi as prediction markets replace middlemen
kevinnbass · x · 2026-11-15
Quoting a Kalshi case study, kevinnbass notes theater chain Brenden Theatres hedges the number of Hollywood theatrical releases to protect quarterly revenue. His take: prediction markets now let any business hedge risk like farmers have hedged crop prices for 150 years — no middlemen or opaque insurance administrators, just an open market.
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