Opinion: AI Overviews fine for brand searches, but should rank 2nd or 3rd
gaganghotra_ · x · 2026-11-14
The author argues Google showing AI Overviews for exact brand-name searches is fine—the issue is placement: it shouldn't top the results, and position 2 or 3 would be better. Rationale: people searching a brand name either already know it and just want the homepage (they can ignore the overview and click the usual link), or only heard of it—in which case an AI summary is genuinely useful.
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