Claude as head of content: 0 to 38K Instagram followers in 11 months
aryanXmahajan · x · 2026-11-14
The author made Claude their 'head of content' and grew Instagram from 0 to 38K followers in 11 months — without ever prompting their taste. The method: feed Claude evidence instead of intuition — skip rate, saves and shares of every video after 3 days, every rejected headline with voice notes explaining why, sales call transcripts, Slack messages, comments and market news.
Claude found that Reels opening with a lecture lose 60–75% of viewers in the first 3 seconds versus 45% for ones opening on real action, so every Reel now opens on action. Before filming, Claude hands over the angle for the exact buyer, a sub-50-character headline and 3 talking points. It also runs first frames through Meta's TRIBE v2 to predict drop-off and pulls real app screens via Mobbin MCP.
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