AI resume filters frustrate job seekers, so one local media host runs job fairs
TJLarkin23 · x · 2026-11-14
Daniel-style takeaway from a podcast: Adam Reaburn runs a local media company plus a digital marketing agency in rural western Canada (population 70k, 20 employees). His tactic is hosting job fairs: job seekers are sick of AI screening out their resumes before a human ever sees them, while businesses drown in applications because applying is now trivially easy—a job fair fixes both.
He partners with the government employment office, which staffs the event while he signs up businesses and drives attendance. It's also sneaky-good lead gen: businesses that say no to ads may say yes to a booth, and booth buyers tend to be larger local employers with real marketing budgets. He frames it as leaning into a more in-person, more human world.
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