X algorithm shift: plain reposts now act like strong likes, quote reposts still travel

mark_k · x · 2026-11-14

An observation on how X's current algorithm treats sharing: plain reposts no longer circulate beyond your own followers and function as little more than a stronger "like," while quote reposts are a different beast — performing as well as or better than regular posts. Useful for anyone distributing content on X.

Original post →

More from Companies & People

Companies & People channel →