Google mobile AI Mode stops loading overlay post-earnings, likely to boost ad CTR
gaganghotra_ · x · 2026-11-14
SEO practitioners observed a change in Google's mobile AI Mode: clicking the expand button used to load the AI Mode answer as an overlay on top of results, but since the earnings call it often just expands the answer inline instead. The author speculates Google is trying to keep more users on regular results and improve ad CTR.
Related event: Google Spotted Scaling Back AI Mode Entrances Across Search(6 posts)→
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