Citations aren't recommendations — they're just links to your website
sanderssays · x · 2026-11-14
A punchy reminder repeated seven times: "CITATIONS AREN'T RECOMMENDATIONS." In the AI search/AEO context, being cited by a model doesn't mean your brand is being endorsed or recommended — it's just a link to a page on your website. A useful correction for teams chasing AI visibility, who should measure actual link-driven outcomes instead of celebrating citations.
Related event: Rand Fishkin: Citations Are Not Recommendations(2 posts)→
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