Rand Fishkin hammers the point: AI citations are not recommendations
sanderssays · x · 2026-11-14
SEO/AEO veteran Rand Fishkin (sanderssays) repeats one point emphatically: citations aren't recommendations. In AI search and generative answers, having your content cited or listed as a source doesn't mean the model is actually recommending your brand or product to users — the two mean very different things for traffic and conversion. For brands doing AI search optimization (AEO/GEO), it's a commonly conflated distinction: accumulating citations is not the same as earning recommendations.
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