Reddit traffic falls 13% as Google's AI Overviews eat search referrals
gaganghotra_ · x · 2026-11-14
Similarweb data shows Reddit's global visits dropped 13% year-over-year, as users increasingly turn to chatbots and Google serves AI Overviews instead of link lists. CEO Steve Huffman called AI Overviews "not traffic drivers" and warned of a possible low double-digit drop in uniques, driving Reddit's shift to a mostly logged-in experience. Reddit counters that weekly active uniques were up 16% in October.
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