Zupee's AI pivot exposed as smokescreen for near-100% layoffs and shutdown
kingslyj · x · 2026-11-13
Per an Inc42 exclusive, Indian startup Zupee's announced "pivot to AI" last month was actually a smokescreen hiding near-100% layoffs and the company winding down operations. The startup had raised roughly $120M. It's a notable case of an AI narrative being used to dress up a shutdown.
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