A designer's take on taste in the AI era: conducting, not just coordinating

tomjohndesign · x · 2026-11-13

Responding to an article on design careers in the AI era, designer jonodraws on his music background: the best conductors are often musicians and composers themselves, and conducting isn't just coordination — it injects one's own interpretation, built from studying the music, instruments, and history. Design "taste" works the same way: designers were doing this interpretive work long before AI tooling, and AI only amplifies the value of taste.

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