Profound CTO on 'Fractal Speed': fast decisions compound, speed and quality aren't at odds
ditzikow · x · 2026-11-13
In a two-part interview on the First of Kind podcast, Profound cofounder and CTO pushes back on the false dichotomy between speed and quality. His company value, Fractal Speed, holds that every fast decision compounds — you can be fast and good at once.
Other highlights: taking a full year to hire a designer; a 'marketing harness' that cut two weeks of work down to two hours; the warning 'don't vibe code your payroll'; and principles like 'Do More With More' and 'Just Go Post'.
Related event: Profound CTO: Speed and Quality Are Not a Trade-off but a Hiring Problem(2 posts)→
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