Amplitude launches Wave to close the build-ship-learn loop, framed via Boyd's OODA

EXM7777 · x · 2026-11-13

Amplitude introduced Wave, an AI that works off signals from your own product to output a ranked list of what to build, a handoff to your coding agent, and a measurement of whether it worked. The author frames it with John Boyd's OODA loop: teams spent two years compressing the build step while decisions on what to build still take five weeks.

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