Google explored acquiring AI ad-creation tools and is paying Hightouch to onboard advertisers
gaganghotra_ · x · 2026-11-13
Per The Information, Google's corporate development team has explored acquiring AI tools for creating ads, and the company is paying startup Hightouch to move advertisers onto its customer data tools. The moves aim to make ads inside AI features more useful, responding to advertiser complaints that they can't see how those ads perform.
More from Companies & People
- Outlook outage traps a CEO who's feared migrating hundreds of GB of email for 14 years — mobileraj · 2026-11-13
- 5-Year-Old With No Prior Math Shows Skills Two Months Into AI-Powered Alpha School — nateliason · 2026-11-13
- LeCun says "don't work on LLMs" at CoRL — critic notes his world models are coded by LLMs — hbouammar · 2026-11-13
- Anthropic's alignment work paying off as OpenAI falls behind, argues researcher — haider1 · 2026-11-13
- Why Jensen Huang Splits From US Frontier Labs on Open Source and Export Controls — morganlai · 2026-11-13
- Two BAIR PhD Students Win 2026 Google PhD Fellowships — berkeley_ai · 2026-11-13