Before buying $50K AI SEO tools, spend $1-2K setting up BigQuery first
gaganghotra_ · x · 2026-11-13
gaganghotra argues executives should spend $1-2K on a proper BigQuery setup before dropping >$50K on AI SEO visibility tools. BigQuery unlocks performance data for far more than 1,000 URLs from Google, and for sites with over 1M URLs, making decisions based solely on what GSC shows is, in his words, crazy.
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