Tencent Launches Yuanbao Search: A Standalone Web Search With Foldable Ads
量子位 · wechat · 2026-11-12
Despite AI chatbots squeezing traditional search, Tencent has launched Yuanbao Search (so.qq.com), a standalone, clean web-search site rather than a feature inside the Yuanbao app. Its three pillars: ads placed in a clearly labeled block with one-click collapse, authoritative sources first (a 100-billion-page index, 157 partner sources across 13 verticals, official sites and government results prioritized and labeled), and an AI summary up top with an AI mode for follow-up questions via text, voice or image.
It also features generative UI where result cards are dynamically assembled per query, pulls content from WeChat Official Accounts, Channels and Tencent News, and offers an academic mode that extracts findings from papers with one-click translation. Product lead Li Ruizhang cited CNNIC data showing 782 million Chinese search users, arguing demand persists if old problems like ad clutter and content farms are fixed.
Related event: Tencent Launches Standalone Yuanbao Search Amid AI Chatbot Pressure(2 posts)→
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