EU Proposes Digital Fairness Act Targeting Dark Patterns and Manipulative Online Practices
LuizaJarovsky · x · 2026-11-12
The European Commission has published a proposal for the Digital Fairness Act (COM(2026) 1100 final), a new regulation on promoting fair business-to-consumer commercial practices in the offline and digital single market, which would repeal Directive 2005/29/EC.
Key points:
- The proposal explicitly targets dark patterns and manipulative online practices
- It is at an early legislative stage (2026/0356 (COD)) and will need approval from Parliament and Council
- AI/data governance researcher Luiza Jarovsky highlighted it as a notable step for consumer protection
Related event: EU Proposes Digital Fairness Act to Ban Dark Patterns and Addictive Design(3 posts)→
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