Don't misuse UGC on small sites: one keyword per page, curated
gefei55 · x · 2026-11-12
Following his Gamma UGC-abuse case study, the author advises small site owners against dumping raw UGC: user content is low-quality and duplicative, creating many near-identical thin pages that Google reads as negative signals. Content moderation alone isn't enough. The community-tested approach: build curated pages around searched keywords — one keyword, one page — and reference one or more relevant UGC pieces within those quality pages.
Related event: Gamma's Open UGC Pages Hijacked by Black-Hat SEO Spammers(4 posts)→
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