Ramp hid an AI-only offer on its site; AI surfaced it to buyers 370 times in 32 days
thisiskp_ · x · 2026-11-12
Ramp, a $60B company, ran a clever AEO experiment: it placed an offer visible only to AI bots on 50 pages of its website, invisible to human visitors, then tracked whether ChatGPT, Claude, and Perplexity would pass the offer along to real buyers.
Result: AI mentioned the offer to buyers 370 times in 32 days.
The team also tested three page formats — Markdown, stripped-down plain HTML, and schema-packed machine pages. Everyone expected schema to win; instead, Markdown was the only format that reliably showed up in AI answers.
Related event: Ramp's AI-only hidden promo got relayed 370 times in 32 days(2 posts)→
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