Webflow CEO: PMs now start with PRs, teams shrank to half a pizza
aakashgupta · x · 2026-11-12
Webflow CEO Linda Tong explains how the PM job has changed in the AI era:
- PMs start with PRs: teams build working prototypes with PMs, designers, and engineers together, then productize what survives — a swarm instead of a waterfall.
- Smaller teams: product areas shrank from 5-10 engineers plus a PM and part-time designer to 2-3 engineers, a designer, and a PM — from two-pizza to one-pizza (or half) teams.
- More customer time: PRs were never a good metric; Tong tracks where PM days go and wants more time testing prototypes with customers in Slack. Author recalls spending 75% of his PM time on PRDs and email; the best teams now flip that to 25% customer time.
- Goals over AI: OKRs and metrics still rule — "You still have to be a good PM. AI is just a component."
From Tong's full podcast episode.
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