OpenAI Business Hub fails verification for child brands without their own EIN

drunnells · reddit · 2026-11-12

A Reddit user reports a real-world friction with OpenAI's ChatGPT Business Hub: their parent LLC (with an EIN) verified quickly, but adding a child property operating under a DBA fails verification within hours — likely because it lacks its own EIN. The user wants ChatGPT to know about the child brands, not the parent org, and asks whether child properties should instead be registered as "products" of the parent. The thread highlights a practical gap in Business Hub's support for multi-brand corporate structures.

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