Oura acquires AI-native primary care startup Counsel Health for $625M
emmanuelvivier · x · 2026-11-12
Smart ring maker Oura is acquiring AI-native primary care company Counsel Health for $625 million, weeks after indefinitely postponing its up-to-$2.2 billion IPO citing market uncertainty.
Counsel Health combines a chat-based medical AI with access to licensed physicians; its service was integrated into the Oura app in June, letting users get personalized medical advice and chat with a physician in-app. The companies plan to expand across preventative, acute, specialty, and chronic care as Oura pushes from health tracking into actual care delivery amid pressure from rivals like RingConn and Ultrahuman.
Related event: Oura acquires AI healthcare startup Counsel Health for $625M(8 posts)→
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