Vercel CEO Rauch: great products still demand extraordinary focus and love

santiviquez · x · 2026-11-12

Vercel CEO Guillermo Rauch (rauchg) posted that creating wonderful products still requires extraordinary amounts of human focus, effort, motivation, love, and an attention span. An excerpt he shared elaborates: building great products demands a strong point of view that lets you understand the problem from a perspective no one else has; once solutions are discovered, competitors copy them instantly, so only those who obsess — and can draw from diverse environments and their own true point of view — stay two steps ahead.

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