AI sales startup Rox raises $100M at $1.3B valuation to take on Salesforce

marcbhargava · x · 2026-11-12

Fortune exclusively reports that AI sales startup Rox has raised $100 million in Series B funding at a $1.3 billion valuation, co-led by General Catalyst and March Capital, with Sequoia and GV returning and Prosperity7 joining. Cofounder Ishan Mukherjee is betting that enterprise software giants like Salesforce won't be needed in the future: Rox's pitch is that CRM shouldn't just store information but put it to work.

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