Midjourney's David Holz on why grand goals mean no project ever feels finished
DavidSHolz · x · 2026-11-12
Midjourney founder David Holz shares his working mindset: many of his projects serve broad goals like creativity or imagination, so no single thing ever solves the whole problem. Looking back brings a certain dissatisfaction, but that immediately shows what's left to do — and his energy flows to it. He previously noted his projects take a long time, and by the time one is done he has a huge backlog of ideas he's been wanting to pursue.
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