ChatGPT now links to brand homepages far more, reshaping brand-mention tracking

lilyraynyc · x · 2026-11-12

SEO practitioners observe that ChatGPT has significantly increased links to brands' homepage URLs (around July).

This makes tracking "brand mentions" much cleaner, as mentions can be quantified as linked references of the brand name — a notable signal for anyone doing AEO/GEO and AI search visibility monitoring.

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