Adobe MAX keynote: four creators reshape workflows with Firefly and Photoshop
rufusd · x · 2026-11-12
The Inspiration Keynote at Adobe MAX Miami featured four creators. Drex Lee uses Firefly Boards to show talent the moves, cutting rehearsal time in half. Siobhán Maroney went from a zero-follower fashion blogger to running They Are Creative—her habit: always install the update and learn the new thing. Filmmaker Omar S. Kamara's short Kalabash is backed by the Adobe Film and TV Fund. Dior's Jonathan Anderson used quick Photoshop mockups to cut physical samples from 100 to 20 per season; his line: "the human has to be the conductor."
Related event: Adobe MAX Keynote Shows Creators Reinventing Workflows with AI(2 posts)→
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