Adobe MAX 2026: Disney turns sketches into scenes, L'Oréal tests ads with new Firefly workflows
shashib · x · 2026-11-11
At Adobe MAX 2026 in Miami Beach, Disney Imagineering and L'Oréal showcased AI workflows built on Adobe's new tools.
- Disney Imagineering: using Firefly Foundry (custom models trained on the company's own assets) plus commercially safe Firefly models, rough hand-drawn sketches become realistic, testable scenes that stay faithful to franchises like Frozen and Moana
- L'Oréal: creative and marketing teams generate new ads and test them against past campaign results
- Firefly Graph (beta): creatives build a workflow once and hand it to marketing teams to reuse for the next campaign
Other stats: 1B+ monthly active users across Adobe products; 77 new Photoshop features this year with 70% of pros regularly using AI features; a hotel website built in Firefly Builder went from 10 weeks to minutes.
Related event: Adobe MAX 2026: Disney and L'Oreal Showcase AI-Powered Creative Workflows(2 posts)→
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