The "company brain" folder structure: 26 markdown files to brief your AI agent
VibeMarketer_ · x · 2026-11-11
VibeMarketer shares the "company brain" folder he sets up before hiring anyone — a structured context tree for AI agents with 26 markdown files across 6 directories:
- identity: brand brief, positioning line, things you refuse to copy, citable proof
- offers: core offer & pricing, objection handling, pricing test history, desired next step
- voice: tone rules, best 20 posts verbatim, banned "AI-sounding" phrases, before/after edit examples
- customers: ICP, exact customer phrases, wins in their words, churn reasons
- operations: 10 prompts that ship weekly work, step-by-step workflows, tools & login ownership, weekly routine
- memory: one-line decision log, AI error corrections, experiments with numbers, weekly changelog
The idea: encode brand, offers, voice, customer language and decision history into agent-readable context so the AI works like a tenured employee.
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