Take-Two CEO's interview hints GTA 6 may already use generative AI despite Rockstar's stance
ChrisGPT · x · 2026-11-11
ChrisGPT spotted a telling moment in a Take-Two interview: while Rockstar insists GTA remains handcrafted and avoids generative AI, CEO Strauss Zelnick discussed concrete AI uses in mobile games and marketing savings across Take-Two studios, admitting cost savings have been "relatively small" so far.
The author argues that when discussing the company-wide cost profile, it's hard to imagine these AI applications wouldn't extend into GTA 6's development, and predicts Rockstar admitting generative AI use is inevitable given how fast the field is moving.
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