ElevenLabs' ad contest crowns "Sambal!" winner of $50,000 grand prize
FellMentKE · x · 2026-11-11
ElevenLabs announced the winners of "The Search," its global competition for the world's catchiest ad. Brillian Fairiandi's entry "Sambal!" took first place and the $50,000 grand prize.
- Darryll Rapacon's "Dragon Wasabi" won $20,000 for second place, Matthew Murphy's "HEFT - Bags of Potential" earned $10,000 for third, and eight more finalists received $2,500 each, with a top-100 shortlist also named.
- The competition ties into the launch of Eleven v4, ElevenLabs' most emotive voice model yet, and challenged creators to produce viral ad creatives with AI audio.
- An AI voice company paying real prize money for AIGC ad concepts signals how quickly generative audio is entering brand advertising production pipelines.
Related event: ElevenLabs Crowns 'Sambal!' Winner of Its Catchiest Ad Contest(2 posts)→
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