Webflow CEO tells users to build sites with ChatGPT first, then import into Webflow; MCP usage growing exponentially
aakashgupta · x · 2026-11-11
Webflow CEO Linda Tong says on The Growth Podcast that her company actively encourages people to build sites with ChatGPT's site builder, then import them into Webflow and iterate — the chatbot handles the first mile. Key points:
- Her business mostly lives after publish: chatbots lack CMS machinery, so a new blog post means prompting a static page, "which is not ideal."
- Webflow's MCP server, launched last year, is seeing "sort of exponentially" growing customer usage (no absolute numbers shared).
- Her key metric is publish rate — how often new customers actually publish or update — and new customers are reaching publish much faster.
Takeaway: a product that wins at version one has a chatbot for a rival; one that wins at everything after version one has a chatbot for a lead source.
Related event: Webflow CEO embraces vertical AI strategy and "boomerang" vibe coders(3 posts)→
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