Disney and Adobe sign multi-year alliance: custom artist-certified AI models via Firefly Foundry
emmanuelvivier · x · 2026-11-11
At Adobe MAX, Adobe and The Walt Disney Company announced a multi-year strategic alliance. Adobe's Firefly Foundry will build custom private AI models for Disney's universes — studios, parks, cruise line and ESPN — trained on artist-certified data, supporting concept exploration in innovation labs and park/cruise development pipelines while claiming to protect creators. The alliance also covers global marketing activations, industry event collaborations and customer storytelling.
Related event: Disney and Adobe strike multi-year AI alliance(3 posts)→
More from Companies & People
- Grok Build Left 35,000+ User Apps Exposed, Including Medical Records and SpaceX Sales Plans — Promptmethus · 2026-11-11
- Vals AI Adds PokerBench Track to Hackathon with $7,500 First-Place Prize — ypatil125 · 2026-11-11
- Model PMs Earn 60% Premium Over Peers; Under 75 People Globally Have the Depth — aakashgupta · 2026-11-11
- Anthropic's ex-Claude Code product lead: 10 great evals beat hundreds — aakashgupta · 2026-11-11
- YC F26 startup Petrichor launches a wet lab that runs parallel experiments for frontier AI labs — ycombinator · 2026-11-11
- Image-gen researcher Nataniel Ruiz joins Citadel EQR to work on trading models — natanielruizg · 2026-11-11