ChatGPT Business Hub goes live, giving brands first-party AI search mention data
lilyraynyc · x · 2026-11-11
Kevin Indig signed up for the newly launched ChatGPT Business Hub — effectively a "Search Console for ChatGPT" — calling it one of the most impactful developments for AI search; SEO expert Lily Ray shared it as a notable early insight.
Early observations:
- Shows mentions, citations and website clicks over a rolling 28-day window
- Key caveat: Business Hub only reports mentions that clearly reference a business website, linked or not — a brand name merely appearing in an answer is not counted
- Also offers Top 5 discovery topics (common themes in answers where the business appeared or was cited) plus agent insights if you create an agent
For teams doing AI search optimization (GEO/AEO), this is the first quantifiable brand-exposure data available from OpenAI's side.
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