PyMC Labs launches River, a marketing foundation model for Bayesian MMM
twiecki · x · 2026-11-11
PyMC Labs introduced River, its first Marketing Foundation Model (MFM)—a research model trained on simulated marketing data that estimates each channel's contribution, with uncertainty, without fitting a new model per dataset. A live walkthrough and Q&A on the MFM white paper ("Bayesian MMM Without Per-Dataset Fitting") streams Nov 17, 10 AM ET, with Carlos Trujillo, Teemu Säilynoja, Thomas Wiecki, and host Luca Fiaschi.
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