Profound CTO Dylan Babbs on building the agentic marketing platform for AI search
soleio · x · 2026-11-11
Profound cofounder & CTO Dylan Babbs on the First of Kind podcast, recorded live at South Park Commons NYC
- Profound is an "agentic marketing" platform that helps brands track and improve how they appear in AI search and LLM answers — the new battleground for brand marketing in the AI era.
- Babbs grew up in Silicon Valley, studied information science at the University of Washington, and spent years building maps at Uber before meeting cofounder James Cadwallader at South Park Commons.
- Key threads: why every business needs an inflection point, how taste lets a startup build the world it wants, "if you think with ChatGPT, it's over," whether a design-forward startup can go big, and why selling enterprise software means posting on LinkedIn four times a day.
- Part 1 of a two-part conversation; Part 2 ("Fractal Speed") goes deeper on his work at Profound.
Related event: Profound Co-founder Babbs: 12-15 Failed Ideas, the Winner Took Three Days(6 posts)→
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