ChatGPT adds verified 'Business Agents' for brands, starting with US e-commerce
The Verge AI · rss · 2026-11-11
Per The Verge, OpenAI is launching a suite of business-focused ChatGPT features in beta, headlined by verified "Business Agents" — conversational agents created by brands to represent them. When such an agent appears in a ChatGPT response, users can chat with it about offerings and ask follow-ups like comparing two products. The feature rolls out first to eligible e-commerce and online service businesses in the US.
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